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Unlike many other social media apps, Pinterest users don’t have to maintain time-consuming engagement strategies to grow. Take this impressive state: 82 percent of active Pinterest users claim to have purchased products after seeing it on the app. In fact, it’s more accurately described as a visual search engine, helping users find inspiration, ideas, and products related to their search behavior.ĭriven by a visual-first format, Pinterest is well known as a conversion-driving tool for businesses. Pinterest is a unique social media platform for a stack of reasons. So, we’ve rounded up 7 must-try Pinterest marketing tips to help you along the way! How does Pinterest work for business marketing? To ensure that you’re getting the most out of your Pinterest marketing efforts, it’s important that you know how to use Pinterest for business. Today, the app has over 400 million users and offers stacks marketing potential for businesses across almost every industry and niche.īy adding Pinterest to your social media marketing strategy, you can capitalize on a highly engaged and sales-motivated audience who are on the platform to discover their next purchase. What is Pinterest used for? Once, Pinterest was a place for recipes, weddings, and DIY projects. Keep track of Pinterest metrics and analytics Optimize your Pins to make the most of search engine optimization (SEO) Create a clear Pinterest marketing strategy